Educational use only. Not tax, legal, or investment advice.
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About

About this ROI framework and calculator

This site provides an educational, product-agnostic way to model value drivers for technology investments. The goal is transparency. You should be able to point to each input, show a rationale, and validate it.

How to use it responsibly

  • Start with a baseline that process owners agree is real.
  • Model a small set of drivers instead of a long list of speculative benefits.
  • Label uncertain inputs as assumptions and define how you will validate them.
  • Use sensitivity analysis for key variables like adoption rate and time saved.
  • Use NPV when timing matters and document your discount rate assumption.

This content is educational and is not tax, legal, or investment advice.

Related resources on mycampbellandco.com

For context about our technology advisory work, see the Technology Advisory service page.

Written and reviewed by Randy Kardas, CPA, CITP, CGMA, MBA

Randy is an accounting and finance professional focused on technology ROI modeling, business case development, and practical analysis that finance teams can validate.

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Last updated2025-12-12How we keep this current